RE-BRANDING OF FC ROBO:- CHANGE OF THE CLUB OFFICIAL LOGO



FC Robo launches new logo set to announce kit sponsorship deal with leading Nigerian kit manufacturer in the coming days.

FC Robo International, owners of FC Robo Queens have officially launched a new logo.
The Club will now no longer use the logo it used since her inception.
The launch of the new logo is part of the club’s corporate rebranding, social campaign to give the club a corporate face and image.

The club which primary colors are Blue (Navy & Sky Blue), yellow and white took a feature from its host state (Lagos) in the design of her new “Identity mark” (logo) in terms of shape. The new logo comes with an Eagle as official mascot/animal of the club, and it represents strength, vision, leadership and integrity et cetera… thus abandoning the traditional duck icon on the previous logo.

This, as symbolized by the eagle signifies a total rebirth and redirection with purpose. Partly in shape and with the eagle, the new FC ROBO logo has defined the originality of the club by taking features from her host state (Lagos) and Nigeria.

The Eagle on the FC Robo’s logo can be referred to as the American-bald-eagle or the African-Fish-Eagle, it is the official bird of the United states of America, Zimbabwe, Zambia and South-Sudan,  portraying a white head and tail, dark brown body and wings, bright orange-yellow beak and feet, lemon-yellow iris. It is about the largest eagle specie in existence.

The choice of the bald eagle was carefully and strategically chosen as it depicts the club’s new projection in terms of its features and characteristics as well as having one of the colours of FC Robo.
The club will commence using the logo on all her social media pages as well as for corporate and marketing purposes.

Image of the new logo can be generated on the club’s twitter handle and Facebook handle, as well as more updates from the club on her ongoing CORPORATE POSITIONING PROJECT (COPP).

Twitter: @officialfcrobo
Facebook Page: FC ROBO INTERNATIONAL


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